Monthly Archives: January 2010

iPad Hardware specification.

Size and weight1

Height:
9.56 inches (242.8 mm)
Width:
7.47 inches (189.7 mm)
Depth:
0.5 inch (13.4 mm)
Weight:
1.5 pounds (.68 kg) Wi-Fi model;
1.6 pounds (.73 kg) Wi-Fi + 3G model

Display

  • 9.7-inch (diagonal) LED-backlit glossy widescreen Multi-Touch display with IPS technology
  • 1024-by-768-pixel resolution at 132 pixels per inch (ppi)
  • Fingerprint-resistant oleophobic coating
  • Support for display of multiple languages and characters simultaneously

Wireless and Cellular

Wi-Fi model
  • Wi-Fi (802.11 a/b/g/n)
  • Bluetooth 2.1 + EDR technology
Wi-Fi + 3G model
  • UMTS/HSDPA (850, 1900, 2100 MHz)
  • GSM/EDGE (850, 900,1800, 1900 MHz)
  • Data only2
  • Wi-Fi (802.11 a/b/g/n)
  • Bluetooth 2.1 + EDR technology

Location

  • Wi-Fi
  • Digital compass
  • Assisted GPS (Wi-Fi + 3G model)
  • Cellular (Wi-Fi + 3G model)

In the Box

  • iPad
  • Dock connector to USB cable
  • 10W Power Adapter
  • Documentation

Environmental Status Report

iPad embodies Apple’s continuing environmental progress. It is designed with the following features to reduce environmental impact:

  • Arsenic-free display glass
  • BFR-free
  • Mercury-free LCD display
  • PVC-free
  • Recyclable aluminum and glass enclosure

Capacity3

  • 16GB, 32GB, or 64GB flash drive

Processor

  • 1GHz Apple A4 custom-designed, high-performance, low-power system-on-a-chip

Sensors

  • Accelerometer
  • Ambient light sensor

Audio Playback

  • Frequency response: 20Hz to 20,000Hz
  • Audio formats supported: AAC (16 to 320 Kbps), Protected AAC (from iTunes Store), MP3 (16 to 320 Kbps), MP3 VBR, Audible (formats 2, 3, and 4), Apple Lossless, AIFF, and WAV
  • User-configurable maximum volume limit

TV and Video

  • Support for 1024 x 768 with Dock Connector to VGA adapter; 576p and 480p with Apple Composite A/V Cable, 576i and 480i with Apple Composite A/V Cable
  • H.264 video up to 720p, 30 frames per second, Main Profile level 3.1 with AAC-LC audio up to 160 Kbps, 48kHz, stereo audio in .m4v, .mp4, and .mov file formats; MPEG-4 video, up to 2.5 Mbps, 640 by 480 pixels, 30 frames per second, Simple Profile with AAC-LC audio up to 160 Kbps, 48kHz, stereo audio in .m4v, .mp4, and .mov file formats

Mail attachment support

  • Viewable document types: .jpg, .tiff, .gif (images); .doc and .docx (Microsoft Word); .htm and .html (web pages); .key (Keynote); .numbers (Numbers); .pages (Pages); .pdf (Preview and Adobe Acrobat); .ppt and .pptx (Microsoft PowerPoint); .txt (text); .rtf (rich text format); .vcf (contact information); .xls and .xlsx (Microsoft Excel)

Languages

  • Language support for English, French, German, Japanese, Dutch, Italian, Spanish, Simplified Chinese, Russian
  • Keyboard support for English (US) English (UK), French (France, Canada), German, Japanese (QWERTY), Dutch, Flemish, Spanish, Italian, Simplified Chinese (Handwriting and Pinyin), Russian
  • Dictionary support for English (US), English (UK), French, French (Canadian), French (Swiss), German, Japanese, Dutch, Flemish, Spanish, Italian, Simplified Chinese (Handwriting, Pinyin), Russian

Accessibility

  • Support for playback of closed-captioned content
  • VoiceOver screen reader
  • Full-screen zoom magnification
  • White on black
  • Mono audio

Battery and Power4

  • Built-in 25Whr rechargeable lithium-polymer battery
  • Up to 10 hours of surfing the web on Wi-Fi, watching video, or listening to music
  • Charging via power adapter or USB to computer system

Input and Output

  • Dock connector
  • 3.5-mm stereo headphone jack
  • Built-in speakers
  • Microphone
  • SIM card tray (Wi-Fi + 3G model only)

External buttons and controls

    Mac system requirements

    • Mac computer with USB 2.0 port
    • Mac OS X v10.5.8 or later
    • iTunes 9.0 or later (free download fromwww.itunes.com/download)
    • iTunes Store account
    • Internet access

    Windows system requirements

    • PC with USB 2.0 port
    • Windows 7, Windows Vista; Windows XP Home or Professional with Service Pack 3 or later
    • iTunes 9.0 or later (free download fromwww.itunes.com/download)
    • iTunes Store account
    • Internet access

    Environmental requirements

    • Operating temperature: 32° to 95° F (0° to 35° C)
    • Nonoperating temperature: -4° to 113° F (-20° to 45° C)
    • Relative humidity: 5% to 95% noncondensing
    • Maximum operating altitude: 10,000 feet (3000 m)

    iPad Accessories

    iPad Keyboard Dock

    The Keyboard Dock is a dock for charging your iPad, integrated with a full-size keyboard. The dock has a rear 30-pin connector, which lets you connect to an electrical outlet using a USB Power Adapter, sync to your computer, and use accessories like the Camera Connection Kit. And an audio jack lets you connect to a stereo or powered speakers.

    View Gallery:

    iPad Case

    The iPad Case not only protects the iPad, it can be used in various positions. So it’s easy to type, look at photos and slideshows, or watch movies.

    View Gallery:

    iPad Dock

    The iPad Dock lets you dock and charge iPad. The rear 30-pin connector lets you connect the iPad Dock to an electrical outlet using the USB Power Adapter, sync to your computer, and use accessories like the Camera Connection Kit. And an audio jack lets you connect to a stereo or powered speakers.

    iPad Camera Connection Kit

    The Camera Connection Kit gives you two ways to import photos and videos from a digital camera. The Camera Connector lets you import your photos and videos to iPad using the camera’s USB cable. Or you can use the SD Card Reader to import photos and videos directly from the camera’s SD card.

    iPad USB Power Adapter

    The 10W USB Power Adapter lets you charge your iPad directly through an electrical outlet. And the 6 foot long power cable allows you to charge it from an even greater distance.

    iPad from apple more and more..

    11:33AM“Apple’s the one place we can do this: we built battery tech, chip tech, software — we bring all those things together in a way no one else can do.” Video’s over, Steve’s back.

    11:27AMWill people buy it in droves? Is there actually room for a device between smartphones and laptops? That I don’t know — I’ve always been skeptical there’s room for a third category in there. But if there is a contender for this space, the iPad is it.

    11:26AMYeah, you know, this video does a pretty good job of putting this stuff in perspective. iPad is pretty amazing — there, I said it.

    11:24AM“It just feels right to hold the internet in your hand — when you see something, you just reach out and tap it. You don’t think about it… you just DO.” Yeap.

    11:23AM“The face of the product is defined by a single piece of glass… there’s no right or wrong way to hold it… it fits me.”

    11:22AMShowing a video!

    11:22AM“When you really need to do a lot of typing, this is the way to go. If you’ve got to write War and Peace, just plug your iPad in.” Third accessory is “a really nice case.”

    11:21AMKeyboard dock!

    11:21AM“We’ve got some great accessories as well — let me show you a few.” Dock!

    11:20AM“Within about 90 days we’ll be shipping 3G models. Soon you’ll be able to get an iPad in your hands for just $499.” Applause.

    11:20AM“We will be shipping iPads in 60 days.”

    11:20AM“So $499 / 629, 599 / 729, and 699 / 829.”

    11:19AMCheering! “At $499 a lot of people can afford an iPad. 16GB is our base model. For 32GB it’s $100 more, and for $100 more than that you get $64GB. The 3G models cost another $130.”

    11:19AM“I’m thrilled to announce to you that the iPad pricing starts not at $999, but at $499.” Huge applause.

    11:18AM“We want to put this in the hands of LOTS of people. Just like we were able to meet or exceed our technical goals, we’ve met our cost goals.”

    11:18AM“If you listen to the pundits, we’re going to price at under $1k, which is code for $999. When we set out to develop the iPad, we not only had very ambitious technical goals and user interface goals, but we had a very aggressive price for it.”

    11:17AM“What should we price it at?” Chuckles.

    11:17AMSteve’s in review mode: “Email is fantastic. Great for enjoying your music collection. Video is phenomenal. It runs almost all of the 140k apps on the App Store as well as a whole new generation of apps designed specifically for the iPad. And the new iBooks application with the iBooks Store. And the iWork suite of apps.”

    11:16AM“If your carrier uses micro-SIMs, there’s a very high likelihood it’ll just work.” Applause. “So… iPad. It’s phenomenal. The whole internet in your hand.”

    11:16AM“We think it’s a phenomenal offering. So what about internationally? We hope to have our international deals in the June-July timeframe. We think we can do a lot in June, we’ll start on that tomorrow. However all models are unlocked and use GSM micro-SIMS.”

    11:15AM“AT&T’s throwing in free WiFi hotspot use, too.” Great, because their network certainly won’t be working well enough to depend on this. “There’s no contract — it’s pre-paid. You can cancel at any time.”

    11:14AM“If you feel you need more, we have an unlimited plan for just $29.99. Real breakthrough prices. We’ve got a breakthrough deal with AT&T who is providing the service.” Ouch.

    11:14AM“We’ve got a real breakthrough here. Two awesome plans. The first is up to 250MB per month — a fair bit of data, most people will get by on that — for just $14.99.” Bit applause.

    11:13AM“Now, what does it cost for the data plans? In the US cellphone companies typically charge $60 per month for a data plan for a laptop.”

    11:13AM“This is a real benefit. Now, I’d like to talk about wireless networking. Every iPad has the latest and greatest WiFi. But we’re going to have models with 3G built in as well.”

    11:12AM“I’d like to talk for a minute about iTunes. The iPad syncs over USB with iTunes exactly like an iPhone or iPod touch. So when you sync, you sync everything. Photos, music, movies, TV shows, contacts, calendars, bookmarks, apps…”

    11:12AMSteve’s back: “Isn’t it great?”

    11:11AMCompatible with Mac versions, and “you can easily connect to a projector with a small cable.”

    11:11AMShowing forms, too. “That’s a quick look at iWork on the iPad.” Applause. “They show the immense potential of the iPad. Apps like this are amazing, so what are we going to charge for this? $9.99 each.” Applause.

    11:09AMShowing the spreadsheet-centric soft keyboard. Auto-fields and sums showing as inferred. Pretty neat for a spreadsheet. Then again, it’s still a spreadsheet.

    11:07AMShowing Numbers now. “Let’s do some typical spreadsheet tasks — without a keyboard and mouse.”

    11:06AMNow’s probably a good time to go add the iPad to your gdgt Want list, too. We also just turned on gadget voting at gdgt main, tell people what you think about this thing!

    11:05AMPhil’s done showing off Keynote, big applause. Showing Pages now!

    11:04AMDon’t forget to go check out our iPad discussions!

    11:02AMNavigating slides — holding down slides rearranges it. Tap multiple slides then do the move brings them as a bundle (neato!).

    11:00AM“The only way to appreciate how amazing this software is, is to show you, and I’m honored to be the first to show you iWork apps for the first time on the iPad.” First up: Keynote.

    11:00AMPhil’s up! “As Steve told you, the iWork team has been hard at work for a year now. I think we’ve done some amazing and remarkable work. A completely new version of Keynote, Pages, and Numbers…”

    10:59AM“I asked our team to take a look at iWork on the iPad.” Apparently Steve’s team wasn’t stoked at first, “but eventually the answer was youbetcha.” Rebuilt iWork UI!

    10:58AM“Now, something very exciting: iWork.”

    10:58AMBrowse TOC, change the font or the font size, all the standard stuff. “And that is iBooks.” Big applause. “We use the ePub format, the most popular open book format in the world, and I’m very excited about this. We think the iPad is going to make a terrific e-book reader not just for popular books, but for textbooks as well.”

    10:56AMTap right or left to change the page — or drag the page manually. Very nice!

    10:56AMSteve’s showing the store. Looks pretty amazing. Teddy’s book is $14.99. “It’s just so simple!”

    10:54AM“We’re very excited about this.” I think Steve said this is opening up this afternoon, but don’t quote me on that!

    10:54AMSomewhere Jeff Bezos just did a spit take. Well, probably not.

    10:54AM“It looks like a bookshelf — and there’s a button to a store. It’s an iBook Store to allow you to discover, purchase, and download e-books right on your iPad.”

    10:53AMOur new app is called iBooks.

    10:53AM“Amazon’s done a great job of pioneering this functionality with the Kindle. We’re going to stand on their shoulders and go a little further.”

    10:53AM“Isn’t that awesome, these guys only had a couple weeks to work on this stuff. People are going to go crazy. Let me show you another one of our apps we’re excited about. It’s an e-book reader.”

    10:52AM“We’re incredibly excited for the opportunity for developers to build amazing apps for the iPad. And as we wait for those apps to come out, we can run all our existing apps on the iPad. And that’s the app story!” Steve’s back.

    10:52AMGame video with overlays, this is pretty dope. If you’re a baseball fan, seems like this is probably going to be your new preferred viewing experience. Scott’s back.

    10:50AMScott: last up is MLB.com! Pretty intense, computer modeling of real games and inline video.

    10:48AMTouch and accelerator-enabled (of course). Tap the mirror to look behind. “A game like NFS really pushes the limits, so we wanted to show you just how fast this can really go.”

    10:47AMShowing Need For Speed Shift.

    10:46AMScott: “Imagine artists can carry this wherever they go, including art students. And it’s only a pound and a half.” EA is up next!

    10:44AMNext up: an app called Brushes, an art browser and painting app.

    10:43AM“We’re incredibly psyched to pioneer the next generation of digital journalism.” Ha, Martin Nisenholtz said “psyched.”

    10:42AM“It captures the essence of a newspaper, but it’s so much more.” Reading syncs to the iPhone app. Inline video clips. So awesome.

    10:41AMMartin: “Steve showed you the NYT site on the iPad, it’s unbelievably beautiful. Why did we come out three weeks ago to develop an app for the iPad?” Wait, three weeks? Scott said peeps had 2 weeks. Anyway! “We think that we’ve captured the essence of reading a newspaper… all in a native app.”

    10:40AMNext up: New York Times. “They’ve been publishing for over 150 years — it’s commonly referred to as THE paper of record. To tell you about their plans for the iPad, I’d like to invite up Martin Nisenholtz.”

    10:39AMShowing first-person shooting with multi-touch, like target acquisition by drawing a graph in your HUD. Pretty neat!

    10:38AMShowing a title called Nova. This looks pretty decent, but still a tiny bit choppy. But hey, this was done in two weeks, so I’m gonna cut these guys some slack.

    10:37AM“We’re really excited about the possibilities for developers on the iPad. About 2 weeks ago we invited some developers to Apple to give them a sneak peek and see what they can build in just a couple weeks.” Starting with the “largest” game developer on the App Store: Gameloft.

    10:35AM“If the developer takes the time, they can also take full advantage of the large touchscreen display in the iPad. We did that with our own internal apps, and we expect developers will want to do that too.” New SDK out today including iPad tools.

    10:35AMShowing Snowcross, a snowmobile game. “There you go, right out of the App Store, unmodified. All the apps you know and love will run right now on your iPad.”

    10:32AMShowing Facebook app: “This is the app you know and love.” Tap on the 2x button, it scales the app up to full-screen.

    10:32AM“We built the iPad to run virtually every one of these apps unmodified right out of the box. We can do that in two ways — do it with pixel for pixel accuracy in a black box, or we can pixel-double and run them in full-screen. This is really cool.” Demo!

    10:31AM“Environmentally, the iPad is a good citizen. That’s a little bit of an overview of the iPad’s hardware. Let’s go back to software. We’ve seen great built-in apps. But let’s talk about 3rd party apps. To help me do that: Scott Forstall, SVP of iPhone software.” Scott’s up!

    10:30AM“In addition to this battery life, it’s got a month of standby life. It’s remarkable.”

    10:30AM“What’s the battery life on this remarkable device?” Pauses. “We’ve been able to achieve 10 hours of battery life.” Big applause.

    10:29AM“All the usual suspects: accelerometer, compass, speaker, mic, dock connector. And it’s got battery.”

    10:29AM“iPad is powered by our own custom silicon. Our own chip. It’s called the A4, and it screams.” 1GHz. 16, 32, or 64GB of flash storage. “It’s got the latest in wireless: 802.11n, WiFi, and Bluetooth 2.1 + EDR.”

    10:28AM“As you know, Apple builds the best capacitive multi-touch sensors in the world — married to our great display, it’s super responsive and super precise.”

    10:28AM“It’s 0.5-inches thin, weighs just 1.5 pounds. Thinner and lighter than any netbook. 9.7-inch IPS display.”

    10:27AM“That is video on the iPad. So that’s a bit of an overview as to what the iPad can do.” Big applause. “Watching it is nothing like getting one in your hands.”

    10:26AMShowing movies and TV shows. Widescreen looks a little awkward because the screen is more square than widescreen, but it’s still damned fine. “Let’s pick another movie I love: Up.” chuckles. “Awesome movie.”

    10:25AMStreet view support looks pretty amazing. “Let me show you video, it looks wonderful.” Showing HD YouTube playback.

    10:24AMShowing calendar and maps, both look pretty amazing on this display.

    10:23AMiTunes store. The UI on this thing is pretty intense, so far. Everything is familiar, but it’s all totally different from iPhone and OS X — this is a big launch for Apple. As if you hadn’t already noticed.

    10:22AMMusic, large iTunes LP album artwork. Naturally Steve had to get an “It all works!” in there.

    10:20AMBuilt-in slideshows. Music playing with the slides and transitions. Looks pretty damned good!

    10:20AMPhoto scrubber bar at the bottom. “It’s really wonderful.”

    10:19AMNext, photos! Flick through — albums too. “If I’m on a Mac, I can get events, places, and faces from iPhoto.” Neato.

    10:18AM“That’s how simple mail is. If I want to reply to a message, up pops this gorgeous keyboard.” Steve is typing with two hands on his lap — not using thumbs. Very interesting.

    10:17AM“This is gorgeous. Right in the palm of your hand. Let’s go to email.” Man, I dunno, there is like too much room! Horizontal email view is pretty sweet though, finally two pane!

    10:16AM“Going to Fandango — grab the tablet that’s in the kitchen, buy some tickets. It’s that simple.” It sure is, Steve.

    10:15AMGoing to the Time site. The scrolling is super smooth, it’s pretty damned nice.

    10:14AM“Let’s go right to the web. Here we are at the NYT — you can see how fast this is.”

    10:14AM“That’s a little overview, but there’s nothing like seeing it, so I’d like to show you now. Using this thing is remarkable — it’s so much more intimate than a laptop, and it’s so much more capable than a smartphone.”

    10:13AM“iPad is an awesome way to enjoy your music collection. And, of course, we have the iTunes store built right into the iPad.”

    10:12AMPhotos: “Flick through them, it’s a wonderful way to share your photos. Built in a calendar. Address book, great maps app with Google Maps.”

    10:12AMEmail with a giant on-screen keyboard: “It’s a dream to type on.”

    10:11AM“You can see the whole page in front of you and you can manipulate it with your fingers. You can turn it any way you want — it adjusts however you want it. You can see the whole page — it’s phenomenal. It’s an incredible experience.”

    10:11AMSteve’s showing it. “It’s very thin. You can change the home screen… what this device does is extraordinary. It’s the best browsing experience you’ve ever had.”

    10:10AM“Let me show it to you now.”

    10:10AMHuge applause.

    10:10AMiPad.

    10:09AM“It’s got to be better at these key tasks otherwise it has no reason for being. Some people have said: oh, that’s a netbook. The problem is netbooks aren’t better at ANYTHING.” Applause. “They’re just cheap laptops.”

    10:09AM“That’s a tall order — better than a laptop at browsing the web? Enjoying and sharing photos, videos, enjoying music, playing games, reading e-books.”

    10:08AM“In order to create a new category of devices, those devices will have to be far better at doing some key tasks — important things — better than the laptop and smartphone. What kind of tasks? Things like browsing the web…”

    10:08AMiPhone, MacBooks — “Everyone uses a laptop and/or a smartphone. The question has arisen lately: is there room for a third category device in the middle?”

    10:07AM“Let’s get to the main event.” Murmurs. “Before we get to that [the tablet], I want to go back to 1991. Apple invented the modern laptop computer with our PowerBooks. The first laptop with a TFT screen, that pushed the keyboard up and had an integrated pointing device.”

    10:06AM“How do we get this revenue? iPods, iPhones, MacBook laptops… Apple is a mobile devices company, that’s what we do. We asked ourselves: how do we stack up? Well, Apple is the largest mobile devices business in the world today.” Bigger than Sony, Samsung — bigger than Nokia (by revenue). “Apple is the number one mobile devices company in the world!”

    10:05AM“Lastly, we started apple in 1976 — 34 years later, we just ended our holiday quarter with 15.6 billion in revenue.” Big applause. “That means Apple is over a 50 billion dollar company — I like to forget that, because that’s not how we think of Apple, but it’s pretty amazing.”

    10:04AM“We have over over 140k apps in the app store. And a few weeks ago we announced users have downloaded 3 billion applications.”

    10:03AM“Last holiday quarter we had over 250 million visitors to our stores.” Talking about the new New York stores. “It’s so wonderful to be putting these stores right in the neighborhoods of our customers. It feels good. Next update: app store.”

    10:02AM“I didn’t want to let this one pass without recognizing that it’s pretty amazing. Second update: retail stores. We have 284 retail stores, it’s amazing.”

    10:02AM“Before we get to that, I’ve got a few updates.” Chuckles. “First: iPods. A few weeks ago we sold our 250 millionth iPod.” Big applause.

    10:02AM“Good morning, and thank you all for coming today. We want to kick off 2010 by introducing a truly magical and revolutionary new product.”

    10:01AMStanding ovation towards the front — hooting and cheering! “Thank you.”

    10:01AMSteve is out! Huge applause.

    10:01AMLights are coming down! Dylan’s “Like a Rolling Stone” is closing…

    9:59AMYep, all Dylan jams this time. This is definitely a Steve event.

    9:57AMOh hey, Al gore! People are getting seated, looks like we’re getting started on time today.

    9:55AMAlso, big ups to my boy Chris at Joystiq for lending a hand with our live coverage!

    9:54AMTim Cook, Phil Schiller, and other senior execs up front talking and laughing. Everyone looks pretty jubilant!

    9:49AMHouse WiFi is crazy slow right now, hopefully things hold out for the event!

    9:44AMThere’s a small Saarinen table on stage, as well as a Le Corbusier seat. Is Steve going to take a seat and wax poetic about his years in the biz?

    9:41AMAlright, we’re in! Dylan playing on the PA — Steve’s favorite!

    9:28AMDoors opening in just a sec! (Photos are coming!)

    9:17AMAlright, we’re in! Doors aren’t open yet though, so we’re huddled in with all the other reporters and guests.

    9:05AMYowch, media line this time is fairly crazy! Standing by for admission.

    9:01AMAlmost to the event!

    8:29AMAlso, be sure to check out the “iSlate” page on gdgt, it’s where all the news and discussions about the Apple tablet is going down. (Yes, we’ll change the name when/if Apple announces the damned thing today!)

    12:19AMWhile you’re killing time waiting for the keynote to start, make sure you check out some of the contests we’ve got running right now!

    We’re giving away a Sony DSLR-A330 camera, Sony HDR-CX100 HD camcorder, and Sonos S5 wireless music system — all pretty amazing devices. Go on, we’ll still be here.

    12:18AMI know, the suspense is killing me, too. Check back later this morning for live coverage!

    iPad more…

    10:46AM This is very slick — probably the most impressive demo yet. A very sophisticated use of the screen real estate. Brushes for the iPad looks like you can go pretty deep. Available at product launch.

    10:45AM “Today I’d like to show you how brushes looks on the iPad.” This is nice. Context menus for brush and color options. We’re loving these new pop-over menus. No more diving!

    10:44AM “Next is Brushes. It’s an extremely popular app.” Steve Sprang from Brushes is up.

    10:43AM And Scott is back! That was brief.

    10:43AM “This is just the beginning.” Big cheers.

    10:42AM Wow, nice. Embedded video inside of articles that can be played.

    10:42AM “We think we’ve captured the essence of reading the newspaper. A superior experience in a native application.” Wow, the layout is just like a standard paper, and again we’ve got those dropdown context menus. You can resize text with a pinch.

    10:41AM “So Steve showed you the Times website, it’s beautiful. Why did we come out here to develop a new app for the iPad? Our iPhone app has been downloaded 3m times. We wanted to create something special for the iPad.”

    10:40AM “To tell you about their plans for the iPad — Martin Nisenholtz.”

    10:40AM “The iPad version of Nova ships later this year…” Interesting. Scott is back. “Next up, the New York Times.”

    10:39AM Showing off their FPS Nova. “I can slide the d-pad on the screen…” You can set up your own controls. New gestures for interacting with games. This isn’t anything breathtaking just yet — fairly standard graphics (though nice), nothing new in terms of interaction.

    10:37AM “We’re exciting about possibilities on this. So we invited some developers two weeks ago to see what they could create. We want to show you what they came up with. First, Gameloft.” Mark Hickey from Gameloft is up.

    10:36AM “We’re going to feature iPad apps front and center for you.”

    10:36AM “We think it’s going to be another gold rush for devs. And of course every iPad comes with the app store on it.”

    10:36AM “We rewrote all of our apps for this display. the iPhone SDK supports development for this now… and we’re releasing it today.”

    10:35AM “So all of the iPhone apps will run on this. In fact when you buy it, download all the apps you have right onto the iPad. Now if the developer spends some time modifying their app, they can take full advantage of this display.”

    10:34AM Games look amazing. He’s playing an OpenGLS title right now and it looks super smooth.

    10:34AM So far no word on multitasking, but we haven’t seen it. Jumps into and out of apps, nothing running concurrently.

    10:33AM Gaming obviously will handle this better, but a text heavy app looks lonely or weirdly huge.

    10:33AM “Let’s start with Facebook. It just works.” He’s showing off the non-pixel doubled version, a small app in the middle of the screen. It’s kind of silly looking. A lone app in the center of a black screen. The scaled up app looks silly as well, especially in Facebook.

    10:32AM “We can also pixel double and run the apps full screen.”

    10:31AM Can run all iPhone apps unmodified out of the box.

    10:31AM “Morning. The app store has been a huge success. Already our customers have downloaded 3b apps.”

    10:31AM “Now, let’s go back to software. We’ve seen some great built in apps. Let’s talk about third party. Let’s talk about the app store.” Scott Forstall is out!

    10:30AM “What is the battery life like? We’ve been able to achieve 10 hours of battery life. I can take a flight from San Francisco to Tokyo and watch video the whole time. And it has over a month of standby time.”

    10:29AM Available in 16GB, 32, 64…

    10:29AM “It’s powered by our own silicon. The 1GHz Apple A4 chip. It screams.”

    10:28AM Full capacitive multitouch

    10:28AM “Let’s go back to the hardware.” .5 inches thin, 1.5 pounds — 9.7 inch IPS display

    10:27AM Big cheers. “Watching it is nothing like getting it in your hands.”

    10:27AM “So that is video on the iPad. It gives you an overview of what the iPad can do.”

    10:26AM Now we’re watching a clip of Star Trek. Looks great.

    10:25AM “It just all works. And of course videos… we’ve got movies, TV shows, music videos.”

    10:25AM “Let’s go to YouTube. I know this clip is in HD. I can go full screen.”

    10:24AM Steve is in Maps now. Zooming looks super fast — no idea what this chip is, but it has no trouble handling pretty graphically intense stuff. Everything looks polished — zero hiccup. “Now here’s street view…” Wow. Big applause for that. “Now let me show you video.”

    10:23AM Now he’s showing off calendar. Some new looks here.

    10:22AM “Let me show you a few other things. The iTunes store is built right in. I can sample music, buy songs.” The interface has modals that pop over what you’re viewing to show you song / album info.

    10:22AM Steve is playing more Dylan!

    10:21AM Wow, iTunes interface is really nice, very expansive.

    10:21AM This is the ultimate tease. We’ve got a sneaking suspicion there’s a lot more to come.

    10:21AM “You get the idea.” Applause.

    10:20AM Now we’re watching a photo slideshow… just like iPhoto, cute music and all.

    10:20AM Places in the photo app, that is.

    10:20AM Now Steve is flipping through photos. Places is up now — Google Maps in effect!

    10:19AM “If I’m on a Mac, I can get events, places, and faces from iPhoto here.”

    10:18AM “Next, photos… this is what photos looks like. I can look at everything as a list of photos. I can tap on it…” Flicks and gestures just like the iPhone.

    10:18AM “Now if I want to send a message, I hit compose — up pops this gorgeous keyboard.” Steve is typing, it looks very responsive.

    10:17AM Wow, nice email display — message list in a column on the left, full message on the right.

    10:17AM “So that’s browsing the web. Let’s go to email.” Again, menus pop down from the top.

    10:16AM We’re basically just watching Steve casually browse. This is odd.

    10:16AM Now Steve is on Fandango… Now National Geographic. Switching to landscape. If you’re an iPhone owner this will seem very familiar.

    10:15AM “Let’s go to Time magazine… see what’s up there.”

    10:15AM No flash here… the missing plugin icon is on screen.

    10:14AM It’s essentially a huge Mobile Safari — looks really really slick.

    10:14AM Wow, super smooth scrolling.

    10:14AM Slide to unlock screen just like the iPhone. “This is the lock screen — icons fly in. Let’s go right to the web…” Apple.com — Bookmarks drop down from a bunch of contextual menus up top.

    10:13AM “And it’s awesome to watch movies and TVs… let’s take a look at the device.” Demo time!

    10:13AM “We have the iTunes store built right in. YouTube, and YouTube in HD.”

    10:12AM The leak was real! Same maps application!

    10:12AM “Album, photos… you can look at all of them, flick through them, it’s a wonderful way to share. Calendar… months…” The interface really does look like an exploded iPhone.

    10:12AM “Phenomenal for mail.” Wow, new drop downs in the mail interface… and a large onscreen QWERTY!

    10:11AM “Way better than a laptop, way better then a phone. You can turn it any way you want. To see the whole page is phenomenal.”

    10:11AM “So, gonna give you a little overview. It’s very thin — you can change the homescreen to whatever you want. What this device does is extraordinary. You can browse the web with it. It’s the best web experience you’ve ever had.”

    10:10AM “Let me show it to you now.” Wow — looks like our leak!

    10:10AM “We think we’ve got something that is better. And we call it the iPad.”

    10:09AM “Now some people thought that was a netbook — the problem is that netbooks aren’t better than anything!” Big cheers! Ha!

    10:09AM “If there’s gonna be a third category, it has to be better at these tasks — otherwise it has no reason for being.”

    10:09AM “What kind of tasks? Browsing the web. Doing email. Enjoying and sharing pics. Watching videos. Enjoying music. Playing games. Reading ebooks.”

    10:08AM “SO all of us use laptops and smartphones… the question has arisen; is there room for something in the middle. We’ve wondered for years as well — in order to create that category, they have to be far better at doing some key tasks… better than the laptop, better than the smartphone.”

    10:07AM “Let’s go back to 1991, when we first shipped our Powerbooks. The first with a TFT screen, the first with palm rests, and had an integrated pointing device. Just a few years ago in 2007 we reinvented the phone… and a few years later we got the iPhone 3GS.”

    10:07AM “So let’s get to the main event.”

    10:06AM “So those are the updates that we have today.”

    10:06AM “And by revenue… it’s even bigger than Nokia.”

    10:06AM “Now where do we get this revenue? iPods, iPhones, and Macs. What’s interesting is that iPods are mobile devices, the iPhone is, and most of our computers. We’re a mobile company. That’s what we do. How do we stack up against all the other companies that sell mobile devices? We’re the largest mobile device company in the world. Larger than Sony, bigger than Samsung….”

    10:05AM “Lastly — we started Apple in 1976 — 34 years later we just ended our holiday quarter with 50.6b dollars of revenue…” He showed a pic of him and Woz!

    10:04AM “Next update — the app store. We have over 140k apps, and a few weeks ago we announced a user downloaded 3b apps.”

    10:03AM Now Steve is talking about the new Apple store in NYC. “Here it is on opening day. It’s so wonderful to put these stores in the neighborhoods with our customers.”

    10:03AM “But first I have a few updates. A few weeks ago we sold our 250mth iPod. The second update is about our stores — we now have 284. It’s amazing. Last quarter we had 50m visitors.”

    10:02AM “We want to kick of 2010 by introducing a magical and revolutionary product today… but first I have a few updates.”

    10:01AM Steve is soaking it in. “Good morning and thank you all for coming.”

    10:01AM And Steve is out! Huge applause… and a standing ovation from some audience members.

    10:00AM The lights are going down… here we go!

    10:00AM Verizon and Sprint 3G cards are your good, good buddies at an Apple event.

    9:56AM “Please silence your phones… our program will begin shortly.” Oooh.

    9:55AM Sitting next Jim Dalrymple from The Loop… who’s currently dealing with the aforementioned WiFi issues.

    9:54AM Everyone is really all smiles here. Sure, the WiFi just went out, but generally everyone seems to be quite excited. Makes sense, gadgets and money will be flowing like sweet summer wine when this thing is all over. Right?

    9:51AM The electric version of ‘Baby Let Me Follow You Down’ — in case you were wondering.

    9:50AM So, more Dylan. We swear, if Bob Dylan shows up at this event, we’re going to seriously freak out. In a good way.

    9:43AM The setup on stage is really interesting. There’s a chair with a table next to it… very unusual for an Apple event.

    9:42AM Okay! We’re in our seats and there’s some Dylan playing on the sound system!

    9:11AM Overall the mood is really jovial right now. It’s basically a party in the U.S.A.

    9:09AM We’re in line waiting to get inside. People are seriously crowding. Let’s hope we don’t get trampled!

    Will the Apple tablet finally, really be unveiled? We’re at the Yerba Buena Center in San Francisco (see above) patiently waiting to get inside and get this thing underway! Keep reading after the break for the minute by minute coverage!